RERA and marketing compliance advisory

The exposure is usually in the marketing

A project can be correctly registered and still generate significant exposure through its advertising. Under RERA, a promoter is answerable for representations made about the project, and material that overstates approvals, amenities, area or timelines creates both a regulatory risk and a contractual one — because a buyer who relied on it has a claim.

We review marketing material against the project's own filings before it is released: does every amenity shown appear in the sanctioned plans, is carpet area disclosed wherever area is mentioned, is the registration number present, does the possession language match the filed date, and are images labelled where they are artistic impressions.

This is a commercial review, not a legal opinion — the promoter's counsel provides that. But it catches the routine errors that counsel is rarely shown in time.

• Registration number and authority website on all advertising
• Carpet area disclosed wherever area is represented
• Amenities shown limited to those in sanctioned plans
• Possession language consistent with the filed date
• Artistic impressions clearly labelled as such
• No representation of approvals not yet obtained

Quarterly updates are a discipline problem

Quarterly project updates are a standing obligation and one of the most frequent sources of avoidable non-compliance, because responsibility drifts. Nobody owns it, it is not in anyone's calendar, and then a quarter is missed.

We set it up as a calendared process with a named owner, a defined input list from the project and finance teams, and a review step. It is administratively small and reputationally significant — a project with an inconsistent update history is visible to any buyer or channel partner who looks.

Agents and channel partners are also regulated

Real estate agents in Maharashtra require MahaRERA registration to facilitate transactions, and a developer that pays commission to unregistered agents is creating a problem for itself as well as for them.

We verify registration as part of channel partner onboarding and we decline to onboard partners who cannot produce a valid registration. It occasionally costs us a productive partner in the short term; it prevents a much larger problem later.

What this service is not

We are not lawyers and we do not provide legal opinions, represent parties before MahaRERA, or advise on the outcome of complaints or disputes. Where a legal position is needed, the developer's counsel provides it and we work from that.

Our contribution is operational: making sure the routine disciplines happen, that marketing does not outrun the filings, and that the record-keeping would stand up if it were examined.