Operating system
Nothing proceeds on momentum.
Every engagement follows the same four stages, each with a written output. It is slower in week one and considerably faster by month six.
The rule
We diagnose before we act, write down the thesis and its downside before we build, build before we spend, and govern everything on a fixed cadence that the promoter and the CFO read from the same page.
- 01
Diagnose
Evidence before activity: registered comparables, funnel data, recorded calls, the site, the channel.
Output: a written diagnosis.
- 02
State the thesis
A recommendation with its assumptions, its sensitivities and the case against it.
Output: thesis the client can govern against.
- 03
Build before spending
Ladder, CRM, attribution, channel terms, team and site — before demand spend.
Output: launch-ready operating stack.
- 04
Govern on a fixed cadence
Weekly funnel, monthly realisation, quarterly strategy — in one consistent format.
Output: decisions, not decks.
Reporting cadence
Three reviews, one format.
| Review | Covers | Decision it drives |
|---|---|---|
| Weekly funnel | Spend, leads, qualified leads, visits, bookings, registrations, response times | Channel reallocation; process fixes |
| Monthly realisation | Achieved price per carpet sq ft against ladder; every concession | Ladder steps; discount governance |
| Monthly competitive read | Comparable inventory price and velocity | Positioning and release timing |
| Quarterly strategy | Product, pricing, channel mix, mandate terms | Reset of plan and incentives |
The first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.