Comparisons
The decisions, side by side — with a verdict.
Each comparison resolves a real choice in one table and then says which option we would take, and when.
Exclusive mandate vs in-house sales team
Developers frame this as a cost question. It is primarily an accountability and capability question, and the right answer depends on the developer's pipeline, not on the fee.
CompareSole selling vs multiple agencies
Multiple agencies look like more reach. In practice they usually mean several parties with a rational incentive to discount the developer's own product against each other.
CompareChannel partners vs direct sales
Developers often try to reduce channel partner dependence to save commission. Compared on cost per booking rather than on the commission line, channel partners are frequently the most efficient source available.
ComparePerformance marketing vs traditional advertising
This is usually framed as digital versus traditional. The better framing is measurable versus unmeasured — and what each is actually for.
CompareAdvisory firm vs traditional broker
Both may be compensated on transactions. The difference is what they are accountable for before the transaction — and whether they will tell you not to proceed.
CompareSelf-redevelopment vs developer-led redevelopment
Self-redevelopment captures the developer's margin. It also captures the developer's risk — and hands it to a committee of volunteers.
CompareOutright land sale vs joint development
Outright sale buys certainty. A JDA buys upside — and a multi-year dependency on someone else's execution.
CompareThe first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.