Who we serve · Landowners
For landowners: monetise land without mispricing it
Landowners are usually advised on how to sell. The more valuable question is whether to sell now, to secure approvals first, or to participate in development — and each route has a completely different risk and return profile.
For landowners, in brief
The Genesis advises landowners on how to monetise land across Mumbai and the MMR: establishing what can actually be built, valuing the land on a residual basis rather than a comparable rate, comparing outright sale against entitle-and-sell and joint development, diligencing prospective partners, and negotiating terms. We act for the owner only, and we disclose how we are paid.
What you arrive with
The problems we usually hear first.
No independent view of what the land is worth
Every number the owner has heard comes from a party who wants to buy, develop or broker it.
Uncertainty over what can actually be built
Reservations, setbacks, access width, coastal and aviation limits all change the buildable area — and therefore the value.
A choice between offers that are not comparable
One developer offers cash, another an area share, a third a revenue share with a deposit. The headline numbers cannot be compared directly.
Worry about being tied to the wrong developer for years
A joint development agreement makes the owner dependent on a partner's execution, balance sheet and honesty for the length of the project.
What we do about it
Four moves, in order.
Residual valuation, route selection and negotiation for owners of land and legacy sites.
- 01
Establish the buildable position
What can actually be built and sold, with the questions your counsel and architect must confirm identified before any negotiation.
- 02
Value on a residual
Achievable revenue minus construction, premiums, finance and developer margin — a defensible land value, plus a written walk-away price.
- 03
Compare the routes, not the offers
Outright sale, entitle-and-sell, area share, revenue share and joint venture, modelled against your liquidity needs, risk appetite and horizon.
- 04
Diligence the partner and secure the terms
Balance sheet, delivery record, how previous partnerships ended — then security, audit rights and default provisions that hold when the project is late.
Commitments
What you can hold us to.
- Residual valuation, not a comparable per-square-foot rate
- A written walk-away price agreed before negotiation
- Partner diligence including how their previous partnerships ended
- One side per transaction, disclosed
- Explicit about what requires your solicitor's legal opinion
Relevant capabilities
Where to go next.
Land Advisory
Site identification, aggregation, title and entitlement assessment, valuation and monetisation — on both the buy and sell side.
C04Joint Venture & JDA Advisory
Partner selection, share structuring, governance and default provisions — negotiated for the years when the project is late.
A01Property Strategy
The option appraisal that comes before commitment: hold, develop, monetise, partner or wait — argued on evidence.
A06Feasibility & Highest-Best-Use
Development potential, market-derived revenue, real cost base, cash flow and sensitivities — with the downside stated.
A03Development Advisory
Scheme optimisation against demand: mix, efficiency, entitlement, phasing and cost-value engineering — before the plans are frozen.
C05Transaction Management
Coordination of diligence, conditions, advisers and documentation so a signed deal actually completes.
Questions
Frequently asked.
Should I sell my land or enter a joint development agreement?
Outright sale gives certainty and immediate liquidity. A JDA keeps you exposed to the developer's execution for years but participates in the upside. The right answer depends on your need for liquidity, appetite for risk, confidence in the partner and time horizon — which is why we model both against your circumstances rather than recommending one in general.
How do I know if a developer's offer for my land is fair?
Compare it against an independently modelled residual value for what can actually be built on your land, not against rates you have heard for other plots. Adjacent plots can support very different schemes, so comparable rates are a sanity check rather than a valuation.
Will you help me find a developer?
Yes — we identify and approach suitable developers and run a structured process so that offers are genuinely competitive and comparable. We act for the owner throughout and do not take a fee from the developer on the same transaction.
Other clients we serve
- DevelopersOne accountable partner for velocity and realisation, from positioning to registration.
- Investors & fundsIndependent underwriting, exit liquidity analysis and filtered opportunity flow.
- Family officesPortfolio review, representation, settlement valuation and oversight — with absolute discretion.
- Channel partnersOne rate card, written ownership rules, live inventory and payouts on a published cycle.
- Housing societiesIndependent advice for committees: feasibility, benchmarking, selection, security and agreement review.
- NRI buyersIndependent briefing, remote verification, and a transaction mapped before money moves.
- Corporate occupiersTenant-side representation, modelled on total occupancy cost and flexibility.
Landowners
Before you sign a term sheet, get an independent number.
Tell us about the land. We will tell you what we think can be built, what that makes it worth, and which route looks right for your circumstances.