Capabilities
Advisory, capital and execution — under one line of accountability.
29 capabilities across five practices. Engage one to answer a single question, or appoint us on a mandate and hold one firm accountable for the outcome.
- Strategic advisory
- 6 capabilities
- Capital & transactions
- 6 capabilities
- Sales & go-to-market
- 6 capabilities
- Demand generation
- 6 capabilities
01 / Practice
Strategic advisory
The upstream work: what to do with an asset, what to build on it, and whether to proceed at all.
- A01Property StrategyThe option appraisal that comes before commitment: hold, develop, monetise, partner or wait — argued on evidence.
- A02Market IntelligenceMicro-market evidence — absorption, registered transactions, supply pipeline, pricing — scored on a consistent framework.
- A03Development AdvisoryScheme optimisation against demand: mix, efficiency, entitlement, phasing and cost-value engineering — before the plans are frozen.
- A04Redevelopment StrategyIndependent advisory on redevelopment — entitlement, corpus, developer selection and consent — for societies and for developers.
- A05Land AdvisorySite identification, aggregation, title and entitlement assessment, valuation and monetisation — on both the buy and sell side.
- A06Feasibility & Highest-Best-UseDevelopment potential, market-derived revenue, real cost base, cash flow and sensitivities — with the downside stated.
02 / Practice
Capital & transactions
Underwriting, structuring and execution — from raising project capital to closing a transaction.
- C01Investment AdvisoryIndependent underwriting of real estate opportunities — entry price, exit liquidity, structure and what could go wrong.
- C02Capital & Partnership AdvisoryCapital structure, partner identification and term sheet negotiation — sized to a launch plan the market has validated.
- C03Acquisition AdvisoryBuy-side representation: targets, diligence, valuation, negotiation and a walk-away price agreed before the room.
- C04Joint Venture & JDA AdvisoryPartner selection, share structuring, governance and default provisions — negotiated for the years when the project is late.
- C05Transaction ManagementCoordination of diligence, conditions, advisers and documentation so a signed deal actually completes.
- C06Private Client AdvisoryDiscreet representation for families and family offices — acquisition, disposal, portfolio review and settlement support.
03 / Practice
Sales & go-to-market
The mandate business: positioning, pricing, launch and the accountable operation of a sales function.
- S01Exclusive Sales MandateOne accountable partner for pricing, positioning, demand generation and closure — appointed exclusively for the life of the inventory.
- S02Project Sales ManagementA fully staffed, fully governed sales function on your site — deployed, trained, measured and managed to a funnel, not a headcount.
- S03Project PositioningSegment, configuration, price band and narrative — resolved before the brochure, because the brochure cannot fix a positioning error.
- S04Go-to-Market StrategyThe sequence, the channel mix and the demand build-up that decide whether a launch window converts or merely announces.
- S05Pricing & Inventory StrategyA price ladder that holds, a release sequence that creates scarcity, and discount governance that stops realisation leaking a percent at a time.
- S06Launch ManagementThe operational running of the launch window itself — readiness, preview, launch-day, daily governance and the reset that follows.
04 / Practice
Demand generation
Performance marketing, channel partner distribution, investor syndication and the NRI desk.
- D01Performance MarketingFull-funnel paid demand with CRM-level attribution, managed to cost per booking rather than cost per lead.
- D02Channel Partner NetworkA mapped, tiered, certified distribution network run on one rate card — with payouts administered and performance measured.
- D03Investor NetworkPrivate capital matched to bulk, early-stage and structured opportunities — underwritten before it is introduced.
- D04Real Estate MarketingOne demand system across creative, media, site, collateral and channel — owned by one partner accountable for the funnel.
- D05Brand & CreativeCorporate and project brand built on what the developer can actually deliver — then expressed with restraint.
- D06NRI Sales DeskA desk built for buyers in a different time zone — response, verification, documentation and remittance handled properly.
05 / Practice
Governance & occupier
Sales governance, RERA discipline, and the commercial, retail and occupier practice.
- G01CRM & Sales GovernanceStage architecture, SLAs, attribution and audits — so the funnel can be managed rather than described.
- G02RERA & Compliance AdvisoryRegistration readiness, disclosure discipline and marketing review against filings — commercial compliance, not legal opinion.
- G03Commercial LeasingLandlord letting strategy and tenant representation — lease economics, not just space.
- G04Retail & Mixed-Use AdvisoryCatchment, tenant mix and anchor strategy — plus the ground-plane design decisions that determine whether retail trades.
- G05Property ConsultancyA defined engagement on a single property question — including the short ones that do not need a full mandate.
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The first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.