Who we serve · Channel partners
For channel partners: join a network that pays on time and plays by written rules
Channel partners are the largest source of residential absorption in Mumbai and the worst-served participants in the market. You invest your time and your clients' trust, and you get paid late, credited inconsistently and told prices changed after you quoted them.
For channel partners, in brief
The Genesis runs a channel partner network across its Mumbai and MMR mandates on four commitments: a single published rate card with no private arrangements, written lead-registration and ownership rules applied consistently, live inventory visibility so you never pitch a sold unit, and payouts administered by us on a published cycle. Registration requires a valid MahaRERA agent registration.
What you arrive with
The problems we usually hear first.
Payouts that arrive late or not at all
Commission tied up in a developer's accounts queue for months while you carry the working-capital cost.
Ownership disputes decided by preference
A client you registered walks in directly or books through someone else, and the rule is decided after the fact.
Different rates for different partners
You discover another partner is being paid more on the same project for the same work.
Pitching units that have already sold
Stale inventory and price sheets that spend your credibility with a client.
What we do about it
Four moves, in order.
One rate card, written ownership rules, live inventory and payouts on a published cycle.
- 01
One published rate card
Every partner on a mandate sees the same slab structure. Better terms come through a published tier system based on conversion — not through private negotiation.
- 02
Written ownership rules
Registration validity, evidentiary standard, walk-in treatment and dual-claim resolution — published at onboarding and applied even when it is commercially inconvenient for us.
- 03
Live inventory and pricing
Portal access to available units, current price sheet, payment plans and collateral, so you pitch accurately and stop calling to check.
- 04
Administered payouts
We calculate, verify and process payouts on a published cycle with a named owner, and a dispute process that actually closes.
Commitments
What you can hold us to.
- MahaRERA registration verified for every partner — which protects you as well as us
- Tier movement reviewed quarterly on qualified visits, bookings and cancellation rate
- Product certification before you pitch, with re-certification when a project changes
- Anchor-tier partners get earliest release access and a direct line to sales leadership
Relevant capabilities
Where to go next.
Channel Partner Network
A mapped, tiered, certified distribution network run on one rate card — with payouts administered and performance measured.
S01Exclusive Sales Mandate
One accountable partner for pricing, positioning, demand generation and closure — appointed exclusively for the life of the inventory.
S02Project Sales Management
A fully staffed, fully governed sales function on your site — deployed, trained, measured and managed to a funnel, not a headcount.
G02RERA & Compliance Advisory
Registration readiness, disclosure discipline and marketing review against filings — commercial compliance, not legal opinion.
Registration
Register as a channel partner.
Verification and onboarding typically follow within a few working days. A valid MahaRERA agent registration is required.
Questions
Frequently asked.
How do I register as a channel partner with The Genesis?
Submit the registration form on this page with your firm details, MahaRERA agent registration number, and the micro-markets and configurations you actively transact. After verification you receive the standard agreement, the published rate card for active mandates, product certification and portal access.
Do I need a RERA registration to join?
Yes. Real estate agents facilitating transactions in Maharashtra are required to register with MahaRERA, and we verify registration during onboarding. We do not onboard or pay unregistered partners, which protects both you and the developer.
When are channel partner payouts made?
The cycle is defined per mandate and published at onboarding — typically triggered on registration and agreed collection milestones rather than on booking. We administer it ourselves rather than leaving it in a developer's accounts queue.
How is a lead ownership dispute resolved?
Against the written rule you received at onboarding: registration validity period, the evidence required, walk-in treatment and dual-claim resolution. The rule is applied consistently, including when the outcome costs us the easier result.
Which projects will I have access to?
All active Genesis mandates in the micro-markets you register for, with release access timing based on your tier. Anchor-tier partners receive earliest access to new tranches.
Other clients we serve
- DevelopersOne accountable partner for velocity and realisation, from positioning to registration.
- LandownersResidual valuation, route selection and negotiation for owners of land and legacy sites.
- Investors & fundsIndependent underwriting, exit liquidity analysis and filtered opportunity flow.
- Family officesPortfolio review, representation, settlement valuation and oversight — with absolute discretion.
- Housing societiesIndependent advice for committees: feasibility, benchmarking, selection, security and agreement review.
- NRI buyersIndependent briefing, remote verification, and a transaction mapped before money moves.
- Corporate occupiersTenant-side representation, modelled on total occupancy cost and flexibility.
Channel partners
Register once. Get paid on time.
Registration takes a few minutes. Verification and onboarding follow within a few working days.