Frequently asked
Short answers to the questions we hear most.
Where an answer depends on your circumstances or on current regulation, we say so.
01
About The Genesis
What is The Genesis Real Estate Advisory?
The Genesis is a Mumbai-based strategic real estate advisory firm. It combines market intelligence, development and redevelopment advisory, capital advisory, exclusive sales mandates, project sales management, performance marketing and channel partner distribution — for developers, landowners, investors, housing societies and private clients across the Mumbai Metropolitan Region.
What does a real estate mandate company do?
A real estate mandate company acts as a developer's outsourced, typically exclusive, sales and marketing partner — managing pricing and positioning strategy, demand generation, channel partner distribution, the site sales operation and CRM governance through to registration, and taking accountability for sales velocity and realisation.
How is The Genesis different from other mandate firms in Mumbai?
The Genesis is built as an intelligence-led advisory firm first. It engages before launch on product, pricing and positioning; measures mandates on registered revenue and achieved realisation rather than bookings; publishes its micro-market scoring framework; and will advise a client not to proceed when the evidence supports it.
Which areas does The Genesis cover?
Mumbai (South Mumbai, the western suburbs and the central and eastern suburbs), Navi Mumbai, Thane and the wider MMR growth corridors including Vasai-Virar, Kalyan-Dombivli, Panvel, the NAINA area, Alibaug and Karjat.
Is The Genesis RERA registered?
The Genesis operates as a MahaRERA-registered real estate agent. The registration number is displayed in the footer of every page and can be verified on the MahaRERA website.
02
For developers
When should a developer appoint a sales mandate partner?
Ideally before the architect is briefed, when configuration and positioning can still change; at minimum 90–120 days before launch so a pre-launch pipeline can be built. Mandates on live and stalled inventory are also common, though fewer levers remain.
How are exclusive sales mandates priced?
Typically as a combination of a monthly retainer, a success fee on registered value, developer-funded marketing spend managed at cost, a standardised channel partner payout and a velocity incentive above an agreed floor. Structures vary by asset class, ticket size and scope.
Does a sales mandate partner control pricing?
The developer approves the price ladder and every revision. The mandate partner recommends, evidences and defends it, and governs concessions through an agreed authority matrix.
What metrics should a developer judge a mandate partner on?
Absorption velocity, achieved realisation against the price ladder, booking-to-registration conversion, cost per qualified site visit and cost per booking — not lead volume or gross bookings.
03
For societies and landowners
Do you advise housing societies on redevelopment?
Yes — independently, paid by the society. We establish development potential before offers, benchmark terms, run a documented developer selection, diligence developer capacity and review the commercial terms of the agreement alongside the society's solicitor.
Can you help a landowner sell land to a developer?
Yes. We establish what can be built, value the land on a residual basis, compare outright sale with entitle-and-sell and joint development, identify and diligence developers, and negotiate on the owner's behalf.
04
For investors and buyers
Does The Genesis provide investment advice?
No. The Genesis provides real estate underwriting analysis, market intelligence and transaction coordination. It is not a SEBI-registered investment adviser, does not provide regulated investment advice and does not guarantee or project returns.
Do you help NRIs buy property in Mumbai?
Yes, through the NRI desk: independent briefing, remote verification, coordination with the buyer's CA on payment routing and tax, power of attorney sequencing, home loans and representation at registration.
05
For channel partners
How do I become a channel partner with The Genesis?
Register through the channel partner registration page with your firm details and MahaRERA agent registration. After verification you receive the standard agreement, the published rate card, product certification and portal access.
Are commission rates the same for all partners?
Yes. Each mandate has one published rate card for the whole network. Better terms are available only through the published tier structure based on demonstrated conversion.
The first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.