Track record
We will publish our track record the way we ask clients to judge us.
On registered revenue, achieved realisation and velocity — with client consent, and only with figures that can be verified.
Our reporting standard
Mandate performance figures published on this page will meet four conditions: they are drawn from registered agreements rather than bookings; they are net of every concession; the client has consented in writing; and they can be verified against the promoter's own records. Until mandates meeting that standard are complete, this page publishes the standard rather than numbers.
Metrics
The six numbers we report.
- Registered value
- Revenue from registered agreements — never gross bookings.
- Achieved realisation
- Per carpet sq ft against the approved price ladder, net of every concession.
- Absorption velocity
- Units registered per month against the stressed absorption plan.
- Booking-to-registration
- Share of bookings that register — the number most sales reports hide.
- Cost per booking
- All demand-generation spend and channel payout divided by registered bookings.
- Time to sell-out
- From launch to the last registration, against plan.
Why we do not publish headline claims
Real estate marketing in India is full of unverifiable numbers — crores sold, units booked, number-one rankings. Most are gross bookings that include cancellations, most exclude concessions, and none can be checked. Publishing numbers of that kind would contradict the only standard we want to be held to.
The first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.