Genesis Intelligence · IP-03
The Genesis Brief.
A specialist intelligence publication — not a property feed. No listings, no offers, no '3 BHK available, DM now'. Six chapters, every edition.
Structure
Six chapters, in the same order, every time.
- 01The MarketWhat actually transacted, at what registered value, and how fast — region by region.
- 02The ShiftThe one change this period that matters more than the headlines suggest.
- 03The OpportunityWhere the evidence points to under-served demand or mispriced land.
- 04The RiskWhat we would not rely on — stated plainly, including where consensus is wrong.
- 05The AddressOne micro-market, read in depth.
- 06The OutlookWhat to watch next quarter, with the thresholds that would change our view.
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Recent perspectives
The thinking behind the Brief.
redevelopment
What society redevelopment committees get wrong
A society negotiates redevelopment once. The developer across the table negotiates it continuously. Almost every poor outcome traces back to that asymmetry going unaddressed.
developer strategy
Why projects don't sell: a diagnostic, not a marketing brief
When a project stalls, the first instinct is to change the agency. In our experience the cause is usually further upstream, and spending harder on a broken funnel scales the loss.
sales and marketing
Cost per lead is the wrong metric, and it is making projects worse
Any competent media buyer can halve your cost per lead in a week. They will do it by buying worse traffic, and your site visits will not move.