Insights · Category
Developer Strategy
Most sales problems are product or pricing problems created upstream. These pieces are written for promoters, project heads and CFOs, and they concentrate on the decisions that cannot be revisited once the plans are approved.
Sept 2026
Why projects don't sell: a diagnostic, not a marketing brief
When a project stalls, the first instinct is to change the agency. In our experience the cause is usually further upstream, and spending harder on a broken funnel scales the loss.
Aug 2026
Carpet efficiency is the quiet value lever
RERA gave buyers one standardised number to compare. Most developers have not adjusted their design brief accordingly, and it is costing them.
Jul 2026
How to price a new launch in Mumbai
Most launch pricing starts from the cost sheet and a target margin. That sequence produces a number the market has no obligation to accept.
Jun 2026
Recovering legacy inventory: a different exercise from selling a launch
Inventory that has not moved in three years will not move because of a new campaign. The market has an opinion about it, and the opinion is usually about price relative to a specific defect.
Jun 2026
Phasing is a capital decision, not a construction one
Phasing is usually decided by the construction team on buildability grounds. It is one of the largest determinants of peak funding requirement and pricing power.
May 2026
The seven mistakes first-time developers make
First-time developers rarely fail from lack of ambition or capital. They fail on process — approval sequencing, absorption assumptions, and treating sales as something that happens after building.
Apr 2026
What a developer's brand is actually worth
A developer's brand in India is a pricing instrument, and what it prices is delivery risk. That is why decorative branding does not move it.
The first decision
Let's start before the building.
Send us the site, the scheme or the stalled inventory. We will tell you what we think — including when the answer is not to proceed.